Download this 40-page MS Word Business Plan template and 10 free Excel spreadsheets to write your next business plan. Includes sample guidelines and interactive spreadsheets.

Sections include Marketing Plan, Market Analysis, SWOT Analysis, Sales Forecast, Development Plan, Operational Plan, Financial Plan, 12-Month Profit & Loss, Projected Cash Flow, Balance Sheet, Break-Even Analysis, Personal Financial Statement, and Exit Strategy.

Business Plan: Table of Contents

1 Executive Summary

2 Company Description

2.1 Mission Statement
2.2 History
2.3 Markets and Products
2.4 Objectives
2.5 Current Situation

3 Products and Services

3.1 Description of Products/Services
3.2 Production Process
3.3 Distribution/Service Delivery
3.4 New Products

4 Marketing Plan

4.1 Market Analysis
4.1.1 Research Findings
4.1.2 Growth Projections
4.2 Market Trends
4.3 Product
4.4 Customer Demographics
4.5 Competition
4.6 SWOT Analysis
4.7 Marketing Strategy
4.7.1 Positioning
4.7.2 Promotion
4.8 Price Comparison
4.9 Customer Service Plans
4.9.1 Retaining Customers
4.9.2 Customer Complaint Handling
4.10 Sales Forecast

5 Development Plan

5.1 Current Status
5.2 Development Plans
5.3 Development Timetable
5.4 Development Risks

6 Operational Plan

6.1 Current Premises
6.2 Current Premises Financial Details
6.3 Equipment, Vehicles & Fittings
6.4 Insurance Details
6.5 Production
6.6 Future Location
6.7 Legal Environment
6.8 Personnel
6.9 Inventory
6.10 Suppliers

7 Management and Organization

7.1 Professional and Advisory Support
7.2 Key People Details
7.2.1 Key Person
7.2.2 Key Person
7.2.3 Total Salary Costs
7.2.4 Number of Employees

8 Personal Financial Statement

8.1 Methods of Bank Finance
8.2 Assets as Security
8.3 Repayment for Borrowings

9 Financial Plan

9.1 12-Month Profit and Loss Projection
9.2 Projected Cash Flow
9.3 Opening Day Balance Sheet
9.4 Break-Even Analysis
9.5 Exit Strategy

10 Appendices

10.1 Glossary of Terms

Excel Templates

Some of the Excel spreadsheets include a Balance Sheet, Break-even Analysis, Cash Flow, Competitive Analysis, General Demographic Profile, Personal Financial Statement, Profit and Loss Projections, and Sales Forecast.

Contents & Format

The Business Case templates are in Microsoft Word and Excel format (.doc & .xls).

The template pack includes the following documents:

MS Word

- Business Plan Template - 40 pages

MS Excel

- Balance Sheet - 1 x worksheet
- Breakeven Analysis - 1 x worksheet
- Cash Flow - 1 x worksheet
- Competitive Analysis - 1 x worksheet
- Costs - 1 x worksheet
- General Demographic Profile - 1 x worksheet
- Market Research - 1 x worksheet
- Personal Financial Statement - 2 x worksheet
- Profit and Loss Projection - 1 x worksheet
- Sales Forecast - 1 x worksheet

Product Specifications

File Format: The templates are in Microsoft Word and Excel (.docx and .xlsx) format.

File Size: The zip file is 4 MBs.

Opening the Files: You don’t need any special software to unzip the files. To unzip: right click on the file, click Extract, and save to your computer.

Images: All images in the templates are copyright free.