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15 page case study template and 21 page case study writing tutorial. It includes sample text to get you started and guidelines on how to write the actual case study.

The MS Word document includes a cover page with image, a page with trademark, disclaimers and other legal text, the table of contents, followed by the case study chapters.

The template includes guidelines to help you and your team write the material.

Table of Contents

1 How to Write a Great Case Study

1.2 Why Write a Case Study?

1.3 Length, Format and Presentation

1.4 How to Structure your Case Study

1.5 Areas to Highlight

2 Situation

2.1 Summary

2.2 Customer Profile

3 Problem

3.1 Context

3.2 Objectives

3.3 Finding the Right Partner

4 Solution

4.1 Process

4.2 Using the Solution to Solve the Problem

4.3 Technologies and Delivery Method

4.4 Key Components

4.5 Financial Resources and Partners

4.6 Graphics

5 Evaluation

5.1 Results and Benefits

5.2 Customer Quote

5.3 Lessons Learned

5.4 Ratings

5.5 Awards

5.6 Media Attention

6 More Information

How to Write a Great Case Study Guide

If you’ve been commissioned to write a case study, or are interested in starting a lucrative career as a marketing writer, this 21 page tutorial should give you a solid understanding of the fundamentals involved.

The tutorial explains:

1. How to Write a Case Study

1.1. What is a Case Study?

1.2. Why Write a Case Study?

1.3. Length, Format and Presentation

1.4. Areas to Highlight

1.5. Practice

2. How to Gather Information for your Case Study

2.1. Background

2.2. Challenge

2.3. Solution

2.4. Results


2.6. Readership

3. How to Use Storytelling in Case Study Writing

3.1. How do you define storytelling?

3.2. Step 1: Open with the Outcome

3.3. Step 2: Capture the current situation

3.4. Step 3: Describe the impact

3.5. Step 4: Show a resolution

3.6. Summary

4. How to Structure a Case Study

4.1. Case Study Format

5. How to Layout your Case Study

5.1. Situation

6. Problem

6.1. Context

6.2. Objectives

6.3. Finding the Right Partne

7. Solution

7.1. Process

7.2. Using the Solution to Solve the Problem

7.3. Technologies and Delivery Method

7.4. Key Components

7.5. Financial resources and partners

7.6. Graphics

8. Benefits

8.1. Results and Benefits

8.2. Customer Quote

8.3. Lessons Learned

8.4. Ratings

8.5. Awards

8.6. Media Attention

Contents & Format

The template pack includes the following documents:

Case Study Template - 15 x MS Word

Case Study Checklist - 1 x MS Word

Product Specifications

File Format: The templates are in Microsoft Word (.docx) format.

File Size: The zip file is 2 MBs.

Opening the Files: You don’t need any special software to unzip the files. To unzip: right click on the file, click Extract, and save to your computer.

Images: All images in the templates are copyright free.

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