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This Market Research Template pack includes 19 templates (5 Word + 14 Excel). You can use these templates, forms, checklists, and questionnaires to gather, record, and analyze data so you have the information you need to drive your Business Plan and Marketing strategies forward. This template pack includes:

  • 4 x Market Research Templates (16 pages) Use these template to capture Why You Need Market Research, Who You Want to Target, How to Plan, Collect Data, Analyze Data, Report Findings, and Make Decisions.
  • Market Research Brief Template (6 pages) Use this document to brief Consultants on your Market Research requirements.
  • 14 Free Excel Templates: including Brand Loyalty Survey, Competitor Analysis, Demographic Comparison, Demographic Profile, Industry Analysis Checklist, Market Planning Checklist, Cost Analysis, Market Research Spreadsheet, Market Survey.

Table of Contents

The Market Research Plan (MS Word, 16 pages) contains the following chapters. The other checklists, questionnaires, surveys and templates are listed below.

1 Executive Summary

1.1 Goals
1.2 Points Of Contact

2 Market Research Plan

2.1 Stage 1 – Why You Need a Market Research Plan
2.2 Stage 2 – Who are your Customers
2.3 Stage 3 – How Are Your Going To Get The Information
2.4 Stage 4 – Collect Data
2.4.1 Train Your Staff
2.4.2 Make it Sharable
2.4.3 Avoid Corrupt Data
2.4.4 Design Carefully
2.5 Stage 5 – Analyze Data
2.6 Stage 6 – Generate Report Findings
2.6.1 Descriptive Data Analysis
2.6.2 Inferential Data Analysis
2.7 Stage 7 – Choose Best Strategies

3 Market Research Budget

Contents & Format

  • Brand Loyalty Survey – MS Word
  • Competitor Analysis – MS Word
  • Demographic Comparison – MS Word
  • Demographic Profile – MS Excel
  • Industry Analysis Checklist – MS Word
  • Market Planning Checklist – MS Word
  • Market Research Brief 6 pgs – MS Word
  • Market Research Cost Analysis – MS Word
  • Market Research Plan Template 16 pgs – MS Word
  • Market Research Spreadsheet – MS Excel
  • Market Survey – MS Word
  • Project Plan – MS Word

Product Specifications

File Format: The templates are in Microsoft Word (.docx) and Microsoft Excel (.xlsx) format.

Opening the Files: You don’t need any special software to unzip the files. To unzip the files, right click on it, then select Extract, and save it to your computer.

Getting Started: Depending on your MS Office settings, the files may say Read Only when you open them. If this occurs, click FileSave As and save the files. There are no security settings on any of the files.

Images: All of the images in the templates are copyright free.

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