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Download these Marketing Plan Templates (40 page iWork Pages template and 10 Numbers spreadsheets) to summarize the Who, What, Where, When, and How questions of marketing and sales activities for the planning year.


  • Analyze your competitors in order to position your product or service
  • Develop your product so that it meet customers’ needs
  • Ensure pricing matches customers’ expectations and spending habits
  • Define the promotion, advertising and PR you’ll adopt
  • Identify specific marketing events or actions that will increase sales
  • Deliver a cohesive plan that becomes your blueprint to marketing success


  • Marketing Plan – iWork Pages 40 pages
  • Competitive Analysis – iWork Numbers
  • Costs – iWork Numbers
  • Demographic Profile – iWork Numbers
  • Market Research – iWork Numbers
  • Market Profile – iWork Numbers
  • Sales Forecast by Market Segment – iWork Numbers
  • Sales Forecast by Product – iWork Numbers
  • Sales Forecast by Region – iWork Numbers
  • Sales Forecast by Unit – iWork Numbers
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