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Download these MS Word Social Media Policy Templates and get a Master Social Media Policy Document (64 pages) and 9 Individual Policy templates.

This template pack includes:
  • Social Media Policy Template (64 pages) Use this template to define your Goals, General Policies, Confidentiality, Disclosures, Legal Issues, Intellectual Property, Brand Guidelines and more.
  • Twitter Usage Policy – outline how employees may use Twitter to share, interact and communicate professionally.
  • Facebook Usage Policy – show staff how to be an Ambassador for your business on Facebook Fan pages.
  • LinkedIn Usage Policy – series of guidelines for using this professional network site and using LinkedIn groups
  • Company Blogging Policy – guidelines for employees writing on corporate blogs; how to respond to comments, queries, feedback, and press enquiries.
  • Personal Blogging Policy – use this to help employees understand their obligations when using personal blogs.
  • Social Media Risk Management Policy – guidelines to reduce risk for employees and managers using Social Media sites.
  • Brand Usage Policy – use this to ensure that your brand is used consistently across all social media network sites.
  • Code Of Conduct – extensive list of Do’s and Don’ts when using social media network sites.

Note: the Individual policy documents are based on material in the Master Policy document.

Table of Contents

The Social Media Policy Template (MS Word, 64 pages) contains the following chapters.

The other policy documents are listed below.

1 Introduction

1.1 Right to Modify
1.2 Effective Date
1.3 Goals
1.4 Purpose
1.5 Scope
1.6 Points of Contact

2 Role of Social Media

2.1 What is Social Media
2.2 Social Media Channels
2.3 Social Media Benefits
2.4 Social Media Officer’s Objectives
2.5 Line Manager’s Guidelines

3 Social Media General Policies

3.1 Advertising
3.2 Children
3.3 Developing Community
3.4 Confidentiality
3.5 Employee Code of Conduct
3.6 Disclosures
3.7 Tone
3.8 Legal Issues
3.9 Level of Engagement
3.10 Making Friends Online
3.11 Negative Comments
3.12 Press Inquiries
3.13 Teens
3.14 Third Party Employees
3.15 Trademarks and Intellectual Property
3.16 Getting Further Assistance

4 Social Media Do’s and Don’ts

4.1 Setting up Personal Spaces in Social Media Sites
4.2 Generic Disclaimer for Social Media Sites
4.3 Social Media Do’s
4.4 Social Media Don’ts

5 Brand Guideline Policy

6 Twitter Usage Policy

6.1 Twitter Details
6.2 Objectives
6.3 Tone of voice
6.4 Ownership
6.5 Content Guidelines
6.5.1 Content Types and Sources
6.5.2 Leveraging Content
6.5.3 Exclusive Content
6.6 Hashtags
6.7 Link shortening
6.8 Re-tweeting
6.8.1 Reactive re-tweeting
6.8.2 Proactive re-tweeting
6.8.3 Follow Back
6.9 Product-specific accounts

7 Facebook Usage Policy

7.1 Details
7.2 Objectives
7.3 Tone of voice
7.4 Ownership
7.5 How Facebook Works
7.6 How to Get More Facebook Fans
7.7 Content Guidelines
7.7.1 Content Types and Sources
7.7.2 Leveraging Content
7.7.3 Exclusive Content
7.8 Security
7.9 Tagging Content.
7.10 Creating Shortening
7.11 Re-tweeting
7.11.1 Proactive re-tweeting

8 LinkedIn Usage Policy

8.1 LinkedIn Details
8.2 Objectives
8.3 Tone of voice
8.4 Ownership
8.5 Content Guidelines
8.5.1 Content Types and Sources
8.5.2 Leveraging Content
8.5.3 Exclusive Content

9 Company Blogging Policy
9.1 Objectives
9.2 Tone
9.3 Ownership
9.4 Content Guidelines
9.4.1 Content Types and Sources
9.4.2 Leveraging Content
9.4.3 Exclusive Content
9.5 Hashtags

11 Employee Code of Conduct Policy

12 Social Media Risks Management
11.1 Time Management
11.2 Communication Risks
11.3 Technical Risks
11.4 Negative Comments
11.5 Inappropriate Comments

Contents & Format

The template pack includes the following documents:

MS Word

  • Social Media Policy Template – MS Word 64 Pages
  • Social Media Guidelines – MS Word 7 Pages
  • Brand Usage Policy – MS Word 2 Pages
  • Twitter Usage Policy – MS Word 21 Pages
  • Facebook Usage Policy – MS Word 22 Pages
  • LinkedIn Usage Policy – MS Word 19 Pages
  • Company Blogging Policy – MS Word 18 Pages
  • Personal Blogging Policy – MS Word 15 Pages
  • Code Of Conduct Policy – MS Word 1 Pages
  • Social Media Risk Management – MS Word 3 Pages

Product Specifications

File Format: The template is in Microsoft Word (.docx) format.

Opening the Files: You don’t need any special software to unzip the files. To unzip the files, right click on it, then select Extract, and save it to your computer.

Getting Started: Depending on your MS Office settings, the files may say Read Only when you open them. If this occurs, click FileSave As and save the files. There are no security settings on any of the files.

Images: All of the images in the templates are copyright free.

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